Friday, January 2, 2009

Writing a Press Release

A press release is a mini news story that is submitted to the news media to announce your book being published.

The headline should be short and to the point. This should include the "announcement" that you are trying to make. Do not capitalize every work of the headline.

The press release body copy should be written exactly how you would like it to appear in the story. This should be written in third person. It should be started with the date and the city from which the story originated from. The first paragraph should be a two to three sentence synopsis of what the press release is about. Make it interesting and newsworthy. Make sure to use the who, what, when, where, why and how.

The entire press release should between one and two pages. You may also include a copy of your book and a general synopsis of it. An FAQ about you and the book can be included to help the media decide whether or not to interview you or give them a list of questions to be asked.

Don't forget to include your contact information.

Here are a couple of websites that will help you develop your press releases.

Copyright 2008 Lynn Tincher

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The Literary Lynnch Pen is a weekly newsletter published by Lynn Tincher. About Lynn: Lynn was born in the small town of La Grange, Kentucky and grew up in Goshen. Lynn studied Theater Arts in College in hopes of becoming a Drama/English teacher. She has written articles in local newspapers and travel brochures. Now, she is focused on writing novels, short stories and poems. The second edition of her book "Afterthoughts" will be released in April of 2009 with the sequel "Left in the Dark" to be released on October of 2009. She also manages Artist Corner, an artist social website dedicated to help all artists become successful. Her eZine and website provides helpful tips and information. Lynn also provides email list management services. She has partnered with Constant Contact to help provide authors, artists, and small businesses the services to manage their email lists and marketing strategies, eZines, electronic newsletters, coupons and bulletins. Please visit: